miércoles, 17 de octubre de 2012

Analysing an advertisement picture


    I chose this advertisement picture in order to display a humorous way of reacting before death. Death is not supposed to be frightening at the moment you watch the picture, it only makes you think about the reason of getting closer to see it.
The first thing I noticed looking at this advertisement is how my attention was caught instantly by the single command which is written in the middle of the picture. In the picture there is a photograph of a subway station, and the Ad is opposite the platform of it. The humour was denoted after reading the phrase ‘Come a little closer’. The reason was that if you got closer, you would have to jump on the railway, and the train would run over you, possibly killing you. And the fact is that your family would have to take on funeral services in case you were dead.
The advertisement uses color contrast between the white picture background and the letters of the phrase in black. and black hair to center your eyes on her rather pail face, and more specifically her green eyes. What is crucial to this advertisement is that attention is attracted through death. The advertisement simply wouldn't work the same if the ad was in the street or on a wall along the centre of a city. The authors thought about a very dangerous place in order for the phrase really had sense.

I liked that certain strange way of advertising their services. And I definitely think that it is the best way of making you think about your own death through a humorous message technique. I think that another way of advertising funeral services would cause a lack of interest. Death is something which frightens people and considering it through humor is a way of making it look of less importance.  Maybe writing a phrase as ‘Smoke it and then we do the rest’ as regards cigarettes, would be also a funny way of making people think about the damage it causes.  

martes, 16 de octubre de 2012

Gimme Shelter in World War

 
Gimme Shelter in- World War
 
Through this photographs presentation, I will show the relation I found between the song, the photographs and the story carried out in Farewell to Arms. I chose a Rolling Stones song, considered as a hymn for themselves. On the recording of the song, Jagger said, "Well, it's a very rough, very violent era. The World War. Violence on the screens, pillage and burning. And War was not as we knew it in the conventional sense...’ On the song itself, he concluded, ‘That's a kind of end-of-the-world song, really. It's apocalypse’. Before becoming aware, one of my favourites Stones’ songs showed reflected upon Henry’s story, and Hemingway’s explanations about what rain meant to him.  



Gimme Shelter
Oh a storm is threat'ning my very life today.              
If I don't get some shelter,
Oh yeah, I'm gonna fade away.
War, children, it's just a shot away, it's just a shot away.
War, children, it's just a shot away, it's just a shot away.
See the fire sweepin' out very street today,
Burns like a red coal carpet, mad bull lost its way.
War, children, it's just a shot away, it's just a shot away.
War, children, it's just a shot away, it's just a shot away.
Rape!  Murder!  It's just a shot away, it's just a shot away.
Rape!  Murder!  It's just a shot away, it's just a shot away.
The floods is threat'ning my very life today.
Gimme, gimme shelter or I'm gonna fade away.
War, children, it's just a shot away, it's just a shot away.
It's just a shot away, it's just a shot away, it's just a shot away.
Love, sister, it's just a kiss away, it's just a kiss away.
It's just a kiss away, it's just a kiss away, kiss away kiss away.
Storm and Henry’s entire life being threatened
He needs Catherine shelter to survive
or he will die. (Storm, explosions, and soldier’s shelters pictures)
War pictures relating the scenes he described in the story, and scared children’s pictures, where it is shown their fear.
Fire sweeping out the city streets, leaving a red coal carpet showed by the soldiers’ corpses.
A shot from distance… which possibly could hurt anybody including Henry while he was doing his job.

Raped women photos related to what really soldiers made with women.
Floods (Pictures) caused by the pouring rain, Henry kept on breaking through, and at the same moment thinking about his love, Catherine and her fear for rain.
Love, which remained permanently inside, and reflected upon his love, Catherine and their never ending kisses. There are many photographs displayed about lots of romances which were there, trying to fight also against war and distance.

miércoles, 3 de octubre de 2012

Analysing an advertisement





Immediately after listening to the marvelous and unbeatable Rolling Stones’ piano, the relation between the words of the song and what started to happen in the ad caught instantly my attention. I kept still waiting for the rest of the words within the song to come, but actually it was the chorus part being repeated twice. I thought it had been an awesome technique to compare the high quality image of a new Sony led TV to the great amount of colors within a rainbow or to the feeling which a beautiful woman could cause before a man’s eyes.

Firstly, the ad employed the rolling stones’ song She’s a rainbow in order to produce a sense of familiarity when listening to a well known song, which referring to the lyrics, the singer of the song, Sir Jagger, is showing a great delight at the woman he is singing to, comparing her to the joy of watching at a rainbow after a heavy rain or an unpleasant moment in one’s life. ‘She comes in colours everywhere, she combs her hair, she’s like a rainbow, comes in colours in the air and everywhere, she comes in colours’. The ad relates these words to the quality of an image that can be appreciated through this TV set.

Secondly, the ad used bouncy balls in order to cover the entire screen with coloured balls bouncing along San Francisco Streets where it took place. The ad does not include information related to what is most important when choosing a TV set to buy. It only shows millions of colours and at the end of the ad, the words “colours…like no other”, in order to make you realize that the more colors you would distinguish at the moment of watching a film or a TV programme, the better. In fact, the brand loyalty arises by itself when a new Sony product is being advertised. Once people are able of having any of these brand products, will know indistinctly about the long term durability or highest quality not only in video but also in sound and in any Sony product.

Lastly, the ad employed a personification between the main character of the lyrics of the song, a woman, and the TV set. The use of both symbols comparing the TV image to a beautiful woman, who comes in colours everywhere, was used as an impact tool, making the buyers think about beautiful women, or the joy you feel when you are in love with somebody. Colours all over you see.